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Fresh off the studios

How BookMyShow is attempting to tap the nascent transactional video on demand segment When film exhibitions were put on hold indefinitely in 2020, online ticketing platform BookMyShow was out of its primary source of revenue. In July that year, it launched a service that enabled live entertainment to be streamed online for a fee. By …

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Unlocking the next big opportunity: The rise of online content creators across rural India

With the pandemic severely denting conventional livelihoods, people are increasingly turning towards the content creation industry By Kinner N Sacchdev With the rise of digital technology and streaming platforms in recent years, content-creation has emerged in a tremendous way. It has become an intensely lucrative business avenue for both content creators and consumers alike. As …

Product design meets brand strategy

Product Design comes in two phases – the ‘Builder’ and the ‘Accelerator’ By Saksham Mendiratta Product Design comes in two phases: I call them the ‘Builder’ and the ‘Accelerator’ ‘Builder’ is when you’re building a new product/site. You need the basics of your product roadmap, MVPs, wireframes, and some design that gets the job done. …

Healthians signs Guru Randhawa as its brand ambassador

Randhawa will soon become the face of the brand for youth and North India markets Healthians has roped in Punjabi singer and music producer Guru Randhawa as its brand ambassador. Randhawa will soon become the face of the brand for youth and North India markets. “We are really excited about our partnership with one of …

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Lotus Herbals acquires 25% stake in direct-to-consumer brand Conscious Chemist

Natural beauty care company Lotus Herbals on Thursday said it has acquired a 25 per cent stake in direct-to-consumer brand Conscious Chemist. Conscious Chemist is a new-age clean beauty brand operating in the skincare category. The company, however, did not disclose the financial details of the transaction. Commenting on the development, Lotus Herbals Joint Managing …

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HCL Technologies appoints Prabhakar Appana global head of AWS ecosystem business unit

In his new role, Appana will drive HCL’s business growth and provide solutions and services to its global clients HCL Technologies (HCL) has appointed Prabhakar Appana as senior vice president and the global head of its AWS ecosystem business unit to further accelerate the company’s #HCLCloudSmart journey. With over 23 years of experience, Appana has …

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Parle unveils a new campaign ‘Start your story with Hide & Seek’

Parle Products will be releasing TVCs in different languages including Hindi, Bengali, Kannada, Telugu, Malayalam, Oriya, Assamese and Tamil Parle Products has launched its latest advertising campaign ‘Start your story with Hide & Seek’ for their chocolate chip cookie brand Hide & Seek. The films, conceptualised by Brand League Partners, will focus on television advertising …

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The Man Company partners with Irony Esports and GamerzArena to launch new gaming championship

The championship has a dual format that allows both ‘open’ and ‘invited’ teams to participate Grooming essential brand The Man Company has inked a partnership with Irony Esports and GamerzArena to launch gaming championship, Free Fire-Gentlemen Got Game Championship. With this partnership, The Man Company wants to strengthen its awareness-to-action journey and takes the ‘bring …

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Nazara acquires 55% stake in ad tech company Datawrkz

Datawrkz tech offerings will enhance in-house capabilities of Nazara for optimising its customer acquisition spending as well as enhance yields on ad monetisation of its large consumer base. Nazara Technologies Limited has entered an agreement to acquire a 55% stake in programmatic advertising and monetisation company Datawrkz valuing the company up to Rs 225 crore …

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