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HomeTag: Brand Wagon

MYBYK appoints Neel Shah and Shreyansh Shah to drive its next stage of expansion

Bike-sharing platform MYBYK has announced two new appointments to the leadership team. The platform has named Neel Shah as vice president, business operations and Shreyansh Shah as associate director, strategic alliances. Neel Shah will lead the company’s growth, while Shreyansh Shah’s role will involve liaisoning with state and central government on the policy framework regarding …

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Book Review: Release the Hostage

By Devndra Chawla Release the hostage is a novel tool kit for young and upcoming Potential leaders who have a common aspiration but have different traits and background. The writer has successfully draw personal life lessons, and reflections which are foundation block to future leadership traits. The book covers in detail facets of personal traits …

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Delivering effortless customer engagement in retail

By Ved Antani Today, most businesses offer various channels to communicate with and engage their customers across many touchpoints. Whether they are interacting with a business on social media, website, IM platforms, video, or in-person at a brick-and-mortar store, customers expect brands to respond to queries, needs, and desires in an efficient and valuable way, …

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Moj partners with Cricbuzz to bolster its sports content offering

To strengthen its sports content offering, Moj has entered into a strategic partnership with cricket app Cricbuzz. ​​Through this partnership, cricket fans on the Moj platform will be able to watch Cricbuzz’s cricket content, especially around IPL, such as access to pre, mid and post-match analysis of the Tata IPL matches, commentary-driven short videos, first …

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Interview: Rajesh Ramakrishnan, managing director, Perfetti Van Melle India

Italian-Dutch confectionery and gum maker Perfetti Van Melle — makers of Center fresh, Center fruit, Alpenliebe, Happydent, Mentos, Alpenliebe Juzt Jelly and Chupa Chups — recently ventured into the shaped gums category at the `2 price point. Managing director Rajesh Ramakrishnan speaks with Akanksha Nagar about how higher prices and value packs encourage home stocking …

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NFT based platform Rario raises a $120 million Series A funding

Cricket based NFT platform Rario announced its $120 million Series A funding round led by Dream Capital, the corporate venture capital and M&A wing of Dream Sports. The round also saw participation from Alpha Wave Global. The company has now become a part of Rario’s existing investors Animoca Brands, Presight Capital, and Kingsway Capital.  Rario …

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IKEA India names Adosh Sharma as country expansion manager

IKEA (part of Ingka Group), has announced the appointment of Adosh Sharma as its new country expansion manager, for its India business. Sharma, an experienced IKEA leader takes over from Per Hornell, and will be part of the IKEA India leadership team reporting to Susanne Pulverer, CEO-CSO. As the country expansion manager, Sharma will lead …

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Blogger’s Park: Shop live online

Ankur Dayal As the e-commerce growth story unfolds, brands have focussed on engaging directly with the consumer, a trend that’s picking up. Using the direct-to-customer (D2C) approach, brands have begun to understand user behaviour and deliver the right products. The more the engagement, the more connected a consumer feels to a brand, which makes them …

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