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Mullen Lintas bags creative duties for Ferns N Petals

As part of the mandate, Mullen Lintas will be responsible for the brand’s strategy and creative output Flower and gifts retailer Ferns N Petals has entrusted Mullen Lintas Delhi with its creative duties. As part of the mandate, Mullen Lintas will be responsible for the brand’s strategy and creative output. The account was after a …



By Anand Murty Facebook: More Together – Cricket As a kid, I hated cricket with a passion. I’d cheer loudly for Navratilova just to rile my folks as they sat glued to the TV. I sucked at the game, but insisted I be included when the colony kids got together. They said I could be the …

After Hours: Yogesh Bhatia, CEO, LML

The Job  I love to build new categories and bring new experiences to people. Identifying the early trends of the EV revolution, and paving a robust plan to rewrite the rules of urban personal mobility in India and around the world is the most enjoyable part of my job. Besides this, the power of ‘new …


‘Meating’ demand

The online meat delivery market has seen significant growth during the pandemic. According to RedSeer, this market, which was worth Rs 700 crore in 2019, has more than tripled in size in 2021. However, online meat delivery companies hold only 1% share of the total meat market in India, which is largely unorganised. Players such …


How the outlook of D2C industry changed in 2021

By Aaradhya Khanna The global pandemic may have brought in several changes in our lifestyle and we can assay new differences in objects and communication on a day-to-day basis. We are comforted with technology and our growing predilection towards it has increased exponentially. Who wouldn’t want the elan sweetness while the viruses have been mutating, …

Year Ender 2021: It’s game on for online gaming industry, just play it right for regulatory clarity

By Sameer Barde After a remarkable performance in 2020, the Indian online gaming industry’s run extended into 2021. The year was quite the roller coaster, ranging from increasing popularity to substantial investments far higher visibility to being (partially) banned in a few states of the country. Online gaming became a popular route for entertainment as …

Honasa Consumer acquires Mompresso for undisclosed amount

Honasa Consumer Pvt Ltd (HCPL) on Friday said it has acquired female-oriented content platform Momspresso and associated influencer-engagement platform Momspresso MyMoney for an undisclosed amount.HCPL is the parent company of Mamaearth and The Derma Co. With the acquisition, Momspresso and MyMoney will provide HCPL with a platform to connect with 60,000 content-creators in 10 languages, …


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