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Milking demand

Milkshake and ice cream brand Keventers is eyeing a `120 crore turnover in FY23, on the back of new products and retail stores across the country. Besides expanding its retail footprint beyond the metros and extending its cloud kitchens, the firm plans to create new ice cream flavours and expand into the flavoured milk segment. …


Blogger’s Park: Getting social with food

Hariprasad Shetty When we talk about content-to-commerce, the first thing that comes to mind is how the congruence of media and technology has the power to cause a disruption in the world of marketing. Marketing and advertising are two fields that heavily relied on traditional media. The preference has remained here because of the years …

Ministry merges film media units with NFDC

The Ministry of Information and Broadcasting on Wednesday announced the merger of its four film media units– Film Divisions, Directorate of Film Festivals (DFF), National Film Archive of India (NFAI), Children’s Film Society of India (CFSI)– with National Film Development Corporation (NFDC). “Bringing all these activities under a single management will reduce the overlap of …


Upstox launches ‘Own Your Future’ campaign

Leveraging the Indian Premier League (IPL) 2022, Upstox has launched its new campaign, ‘Own Your Future’. The campaign includes commercials on television, digital, and the company’s social media platforms.According to the company, while digital has been employed to reach out to the target segments in metros and big cities, television will be dominating the media …


udChalo names Deep Ajwani as CMO

Consumer technology company udChalo, which focuses on catering to the Indian defence personnel and their dependents, has roped in Deep Ajwani as chief marketing officer (CMO). Ajwani is charged with overseeing the planning, development and execution of the organisation’s strategic marketing program. His role will be instrumental in scaling the company’s growth in new and …


JSW Paints launches new campaign with Alia Bhatt

The campaign has been released during IPL 2022 on Star Sports and other key regional channels as well as on the Disney+Hotstar streaming platform JSW Paints has rolled out its new marketing campaign ‘Sawalia’ with Alia Bhatt. The new TV campaign features Alia Bhatt in a double role. In the new ad campaign, Bhatt plays …


INOX Leisure Limited and PVR Limited announce merger

Pavan Kumar Jain to be the non-executive chairman of the Board and Ajay Bijli to be appointed as the managing director of the merged entity The Board of Directors of INOX Leisure Limited (INOX) and the Board of Directors of PVR Limited (PVR), at their respective meetings held today, have approved an all stock amalgamation …


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