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SPN’s NP Singh awarded ‘Media Person of the Year 2021’ by IAA

Under his leadership, SPN has moved beyond traditional broadcasting NP Singh, managing director (MD) and chief executive officer (CEO), Sony Pictures Networks (SPN), has won ‘Media Person of the Year 2021’ award at the eighth edition of the International Advertising Association’s (IAA) India Chapter’s leadership awards. Singh received the award from Maharashtra Governor Bhagat Singh …

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Gopa Menon joins Mindshare as digital head, South Asia

He will report to Amin Lakhani, chief operating officer, Mindshare South Asia GroupM’s Mindshare India has roped in Gopa Menon as digital head, South Asia. In his new role, Menon will be responsible for managing the agency’s full service digital offerings, He will also focus on helping new and existing clients transform their digital processes, …

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Sunil Kataria elected as chairman of ISA

The focus will be to make this unique body even stronger in the future, Kataria said On Monday, the newly elected executive council of the Indian Society of Advertisers (ISA) met. Sunil Kataria, chief executive officer, India and SAARC, Godrej Consumer Products Limited, was elected chairman of the ISA for 2021-22. Kataria has led the …

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Aks Clothings ropes in Neha Dhupia as brand ambassador for its maternity and nursing wear collection

The range of Aks encompasses kaftans, dresses and indo-western designs Aks Clothings has roped in Neha Dhupia as their collection ambassador to launch its latest range of maternity-cum-nursing wear collection. With the association, Aks aims to run campaigns on all its social and digital platforms. The campaign has been conceptualised by Aks as it longs …

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Is visual search the future of e-commerce

Implementing visual search in the fashion industry would prove immensely beneficial to the consumer By Vaibhav Lall As online marketplaces trumped offline marketspaces, retail businesses changed the way their consumers interact with their products. These online marketplaces are also going through some rather convenient changes to their foundations relative to search and user experience. Related …

What online fantasy gaming needs to revolutionise the sporting industry in India

According to Niti Aayog’s estimates, with the right policies in place, fantasy sports have the potential to garner FDI of more than 10,000 crores in the coming years By Devanshu Jain The Covid-19 pandemic may have crippled certain industries, but it has also catapulted and breathed new life into certain others – particularly in the …

ASCI dismisses complaint made against Lux Cozi ad by Amul Macho

The Consumer Complaints Council (CCC) observed that the advertisements barely had any similarities Lux Industries Limited has won the legal battle against Amul Macho regarding their latest TVC starring Varun Dhawan. In a significant ruling, The Advertising Standards Council of India (ASCI) in its judgement dated September 24 has overruled the complaint filed by the …

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How are brands using community marketing as an effective tool to increase their sales

A good community marketing strategy aligns the elements together to achieve goals associated with the common interest of the people who belong together By Sahil Chopra We live in a world where brands have moved in as our next-door neighbors, given the consistent technological enhancements over the years. As a result, brands continuously foster a …

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