Brand Wagon Archives - Page 27 of 79

Twitter’s Maya Hari resigns

She worked with three different teams at Twitter. Maya Hari, vice president, global strategy and operations, Twitter has quit the company. Hari has been with the microblogging site for the past seven years and was assigned the global role this April. She announced her resignation on Tuesday across social media platforms. “After an amazing seven …

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Brand Wagon

August 17, 2021
188
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Ghadi detergent launches #TeekaUmeedKa campaign to tackle rumours surrounding Covid-19 vaccination

The aim of the campaign is not just to spread awareness but also encourage people to get inoculated Ghadi detergent has rolled out a new film with the aim to prevent hesitancy and misinformation about vaccines, which is still a substantial threat to the spread of the pandemic and achieving herd immunity. The campaign thought …

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Brand Wagon

August 17, 2021
184
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OneFitPlus signs Kiara Advani and Sidharth Malhotra as brand ambassadors

As per the company, OneFitPlus app has over 1.5 lakh users OneFitPlus has signed Kiara Advani and Sidharth Malhotra as its brand ambassadors making it the company’s first celebrity engagement. The brand ambassadors will be seen promoting OneFitPlus personal fitness programs and the entire line up of exercise machines across digital platforms. “The new partnership …

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Brand Wagon

August 16, 2021
106
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Ace Turtle ropes in Leo Burnett Orchard as creative partner for Lee

The account will be handled by the agency’s Bangalore office Omnichannel platform company, Ace Turtle, has appointed Leo Burnett Orchard as the creative partner for its licensed brand Lee. Leo Burnett Orchard will strengthen the brand positioning of Lee at Ace Turtle. The account will be handled by the agency’s Bangalore office. “We look forward …

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Brand Wagon

August 16, 2021
153
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Switching to convenience

e-bicycles, electric bicycles, Hero Cycles, Avon Cycles, CRISIL, Bicycle market in India, premium bicycle, e-cycles The home appliances segment is witnessing growth as consumers increasingly invest in products that offer convenience. According to data from EY, in FY21, the home appliances segment, which includes refrigerators, air purifiers, air conditioners and washing machines, stood at Rs …

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Brand Wagon

August 16, 2021
78
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Independence Day 2021: How brands are celebrating 75th Independence Day

Brand campaigns rolled out on Independence Day, 2021 It is that time of the year again when pride, power and celebrations form the essence of brand communications — Independence Day. While the pandemic may have stopped outdoor celebrations, brands have ensured that the enthusiasm remains alive. BrandWagon Online takes a look at some of the …

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Brand Wagon

August 15, 2021
139
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Why omni-channel customer experience is the way forward for retail

The very core of omni-channel approach of the retailers is heavily backed by and is dependent on technology By Rajiv Kumar Ever since the pandemic outbreak last year, innovation has become the key to survive and thrive in the market. Transforming the brick-and-mortar manner of working and introducing new-age strategies has stepped up as the …

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Brand Wagon Writer's Alley

August 15, 2021
77
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How brands leveraged Tokyo Olympics as a platform to connect with consumers

The use of the anthem is an old trick in marketers’ books Tokyo 2020 was not just about news jacking and controversial moment marketing, many brands have used the biggest stage in global sports to run some very interesting campaigns. Here is a look at how some brands have used this platform that comes once …

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Brand Wagon

August 14, 2021
111
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Television ad volumes register 14% year-on-year growth in July

Punjabi, Assamese, English and Southern languages genres led the recovery. Television continues to see a revival in advertising with 14% ad volumes growth in July 2021 compared to the same period in 2020. According to BARC India’s latest report, ad volumes for July 2021 recorded 23% growth over July 2019. The report titled ‘July ’21 …

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Brand Wagon

August 13, 2021
80
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Take 5: Simran Hoon, CEO, The Q

The Truman Show is a movie that always makes Simran laugh and cry in the end. On my bookshelf No Rules Rules by Reed Hastings is a must-read for old and new companies to be relevant in today’s day and age. It has invaluable insights on reinventing the organisational culture with ground breaking rules. I …

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Brand Wagon

August 13, 2021
165
Uncategorized

Twitter’s Maya Hari resigns

Ghadi detergent launches #TeekaUmeedKa campaign to tackle rumours surrounding Covid-19 vaccination

OneFitPlus signs Kiara Advani and Sidharth Malhotra as brand ambassadors

Ace Turtle ropes in Leo Burnett Orchard as creative partner for Lee

Switching to convenience

Independence Day 2021: How brands are celebrating 75th Independence Day

Why omni-channel customer experience is the way forward for retail

How brands leveraged Tokyo Olympics as a platform to connect with consumers

Television ad volumes register 14% year-on-year growth in July

Take 5: Simran Hoon, CEO, The Q

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