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How will the NFT marketplace develop and evolve for India on the global scene

With the increasing popularity of NFTs and its trading in cryptocurrencies, one of the foremost questions that arise is in relation to the regulation of these transactions By Priyanka Khimani In the year 2021, the overall trading market of Non-Fungible Tokens (“NFTs”) exceeded almost $21 billion in volume. Google trends analysis indicated that the interest …

Rage Coffee ropes in Virat Kohli as brand ambassador

Rage Coffee will utilise the fresh capital for marketing and distribution purposes Delhi-based FMCG company Rage Coffee has brought Virat Kohli on board as an investor and brand ambassador. Prior to this, Rage Coffee had raised $5 million of growth capital as part of its Series A funding round led by Sixth Sense Ventures in …

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OTT apps: More ways to binge-watch

Watching OTT video streaming platforms is becoming easier with new distribution mechanisms Distribution of video streaming apps in India seems to have come of age. Direct-to-home (DTH) companies such as Tata Play and Airtel have introduced products that address over-the-top (OTT) video streaming distribution. Tata Play Binge+ and Airtel’s Xstream Premium set-top-boxes bring together several …

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Blogger’s Park: A much-needed ‘push’

Aditi Khanna More than 90% of digital publishers generate 90% of their revenue through advertising. Advertising existed on day one of the internet, and three decades later, it continues to be the bedrock of the internet economy. Publishers control their page views, which is their ad inventory; more the page views, higher the revenue — …

Havas Media bags media mandate of Valvoline Cummins

As per the mandate the agency will handle offline, online and OOH media duties of the company Havas Media India has bagged the media mandate of Valvoline Cummins Private Limited (VCPL) . As per the mandate the agency will handle offline, online and OOH media duties of the company. The pitch was led by Uday …

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TenderCuts launches a multi-film campaign

TenderCuts has launched its new ‘good meat. genuine meat. always.’ proposition in a multi-film campaign. The campaign, conceptualised by Lowe Lintas Bangalore, focuses on creating brand awareness and consideration to drive trials by consumers. The ad films are live across TV, digital, print and OOH in multiple markets. The ads feature actor Prakash Raj promoting …

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