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Blogger’s Park: Go places with your messaging

By Neena Dasgupta Ordinarily, individuals are exposed to multiple avenues or channels with varying characteristics. Brands have devised ways to appear or effect messaging on these avenues to address their marketing objectives. In doing so, they are adhering to a commonly known ‘Rule of Seven’ — to make a decision, a consumer ought to have …


By Anand Murty Facebook: More Together – Cricket As a kid, I hated cricket with a passion. I’d cheer loudly for Navratilova just to rile my folks as they sat glued to the TV. I sucked at the game, but insisted I be included when the colony kids got together. They said I could be the …

How the outlook of D2C industry changed in 2021

By Aaradhya Khanna The global pandemic may have brought in several changes in our lifestyle and we can assay new differences in objects and communication on a day-to-day basis. We are comforted with technology and our growing predilection towards it has increased exponentially. Who wouldn’t want the elan sweetness while the viruses have been mutating, …

Year Ender 2021: It’s game on for online gaming industry, just play it right for regulatory clarity

By Sameer Barde After a remarkable performance in 2020, the Indian online gaming industry’s run extended into 2021. The year was quite the roller coaster, ranging from increasing popularity to substantial investments far higher visibility to being (partially) banned in a few states of the country. Online gaming became a popular route for entertainment as …

Work That Speaks | Ad Reviews | 13 To 20 December 2021

By Gokul Krishnamoorthy Vedantu | Zindagi Ka Pincode ‘Sapnon ka syllabus’… ‘Zindagi ka pincode’,,, ‘Proud of you’. These are not just catchy phrases, they pack poignant messages with the necessary punch. Particularly fresh is the pitch of empathetic and encouraging teachers who use positive strokes to motivate students. And the unfailing Aamir Khan delivers again. …


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