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Delivering effortless customer engagement in retail

By Ved Antani Today, most businesses offer various channels to communicate with and engage their customers across many touchpoints. Whether they are interacting with a business on social media, website, IM platforms, video, or in-person at a brick-and-mortar store, customers expect brands to respond to queries, needs, and desires in an efficient and valuable way, …

Blogger’s Park: Shop live online

Ankur Dayal As the e-commerce growth story unfolds, brands have focussed on engaging directly with the consumer, a trend that’s picking up. Using the direct-to-customer (D2C) approach, brands have begun to understand user behaviour and deliver the right products. The more the engagement, the more connected a consumer feels to a brand, which makes them …

Blogger’s Park: Getting social with food

Hariprasad Shetty When we talk about content-to-commerce, the first thing that comes to mind is how the congruence of media and technology has the power to cause a disruption in the world of marketing. Marketing and advertising are two fields that heavily relied on traditional media. The preference has remained here because of the years …

How will the NFT marketplace develop and evolve for India on the global scene

With the increasing popularity of NFTs and its trading in cryptocurrencies, one of the foremost questions that arise is in relation to the regulation of these transactions By Priyanka Khimani In the year 2021, the overall trading market of Non-Fungible Tokens (“NFTs”) exceeded almost $21 billion in volume. Google trends analysis indicated that the interest …

Blogger’s Park: A much-needed ‘push’

Aditi Khanna More than 90% of digital publishers generate 90% of their revenue through advertising. Advertising existed on day one of the internet, and three decades later, it continues to be the bedrock of the internet economy. Publishers control their page views, which is their ad inventory; more the page views, higher the revenue — …

Mantras for marketing in a metaverse marketplace

The idea of the metaverse marketplace is to merge both virtual and real-world experiences By Pranav Panpalia Unimaginably real! That is how the technology across the world grew each passing day and the rapid digital transformation of lifestyle followed. The world witnessed the very rapid digitisation of technology across domains and sectors. So much so …

Reaching a billion faces with vernacular content and micro-influencers

Brands that embrace localised content not only attract a larger audience through better recognition but also develop trust and an emotional connection, leading to increased conversion rates By Ankit Agarwal  When Lufthansa launched the “More Indian than you think” campaign in 2014 no one anticipated its success. The airline created digital ads in vernacular content …

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